Channel Criteria

We’re looking for IT distributors that excel in supplying a diverse range of products and services and maintaining efficient supply chains in the channel ecosystem.

The awards will be judged on four criteria: excellence in customer wins and satisfaction, measurable success in scaling businesses and delivering cost benefits for partners or end users, sustainability in product or project quality, and innovation in enhancing the organisation, with evidence of the project operating in or serving Middle East markets.

  • IT Distributor of the Year

  • This award acknowledges expertise and achievements in IT volume products distribution that includes all types of hardware, such as PCs, notebooks, networking kit, tablets, servers, displays panels, printers, consumables, components, peripherals, PC accessories and security appliances.

  • Value Added Distributor of the Year

  • The award honours the distributor that has excelled in delivering value-added services, that include solutions design architecture, pre-sales consulting, training, channel enablement programmes, post-sales implementation and technical support, financing schemes and adding value at every stage of the product life cycle.

  • Cloud Solutions Distributor of the Year

  • This accolade goes to the distributor that has made a remarkable commitment to developing their cloud business by providing tools to partners that help them meet the demands of the Cloud Computing and cloud services market.

  • Systems Integrator of the Year

  • This award recognises the systems integrator who excels at delivering multi-vendor solutions, scale for the future and yields client satisfaction.

  • Cybersecurity Distributor of the Year

  • This award celebrates the channel partner that has gone above and beyond to ensure companies have a robust cybersecurity strategy. Whether its helping companies select vendors, implementing the strategy or providing continued support, this partner will leave no stone unturned to make sure a business is secure.

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